1. Who are you? ie. what is your business? your corporate culture?

2. Who is your target audience? ie. are they customers? Employees? or perspective customers? What are their demographics?

3. What are you trying to accomplish? ie. Do you want to reward them for their loyalty? hard work? or ideas? Thank them for being a customer? or encourage them to become clients?

4. Where is it to be used? ie. Where do you want the recipient to be thinking about you? on the golf course? at their desk? at home?

5. What is the budget?

6. Is there a theme?

7. When is the event?

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